Privacy Policy
Last updated: January 2026
1. Introduction
FifiLady Ltd ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website fifilady.com.
We are registered in England and Wales and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
We collect information that you provide directly to us, including:
- Personal Information: Name, email address, postal address, phone number
- Account Information: Username, password, account preferences
- Payment Information: Credit/debit card details, billing address (processed securely by our payment providers)
- Order Information: Purchase history, delivery addresses, order preferences
- Communication Data: Emails, customer service enquiries, reviews
We also automatically collect certain information when you visit our website:
- Device Information: IP address, browser type, operating system
- Usage Data: Pages visited, time spent on pages, click patterns
- Cookies: See our Cookie Policy section below
3. How We Use Your Information
We use the information we collect to:
- Process and fulfil your orders
- Send order confirmations and shipping updates
- Respond to your enquiries and provide customer support
- Send marketing communications (with your consent)
- Improve our website and services
- Prevent fraud and enhance security
- Comply with legal obligations
4. Legal Basis for Processing
Under UK GDPR, we process your personal data based on:
- Contract: To fulfil orders and provide services you've requested
- Consent: For marketing communications and non-essential cookies
- Legitimate Interests: To improve our services and prevent fraud
- Legal Obligation: To comply with tax, accounting, and other legal requirements
5. Sharing Your Information
We may share your information with:
- Service Providers: Payment processors, delivery companies, email service providers
- Professional Advisers: Lawyers, accountants, auditors
- Law Enforcement: When required by law or to protect our rights
We do not sell your personal information to third parties.
6. Data Retention
We retain your personal data for as long as necessary to:
- Provide our services to you
- Comply with legal obligations (e.g., tax records for 7 years)
- Resolve disputes and enforce agreements
7. Your Rights
Under UK GDPR, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate or incomplete data
- Erasure: Request deletion of your data ("right to be forgotten")
- Restriction: Limit how we use your data
- Portability: Receive your data in a portable format
- Object: Object to processing based on legitimate interests
- Withdraw Consent: Withdraw consent at any time
To exercise these rights, please contact us at privacy@fifilady.com.
8. Cookies
We use cookies to enhance your experience on our website. Cookies are small text files stored on your device.
Types of cookies we use:
- Essential Cookies: Required for the website to function (e.g., shopping cart)
- Analytics Cookies: Help us understand how visitors use our site
- Marketing Cookies: Used to deliver relevant advertisements
You can manage cookie preferences through your browser settings.
9. Security
We implement appropriate technical and organisational measures to protect your personal data, including:
- SSL encryption for data transmission
- Secure payment processing through PCI-compliant providers
- Regular security assessments
- Access controls and authentication
10. International Transfers
Your data may be transferred to and processed in countries outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK ICO.
11. Children's Privacy
Our website is not intended for children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website or sending you an email.
13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights:
- Data Protection Officer: privacy@fifilady.com
- Phone: +44 20 1234 5678
- Address: FifiLady Ltd, London, United Kingdom
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.